About Us

The Honan Insurance Group is an Australian owned insurance and financial services broker established in 1964. Today, Honan has over 150 employees with offices in Melbourne, Sydney, Brisbane, Perth, New Zealand and Singapore. As a partner of the Worldwide Broker Network (WBN), Honan has the capability to advise and transact in over 100 countries.  Over the years Honan has built a reputation for integrity, honesty and professionalism.

Honan Insurance Group was formed way back in 1964 by Geoff Honan, who was pursuing his vision of how individuals should invest for their future and how businesses should invest in their people. Ultimately Geoff’s strategy proved successful, as it allowed him to steadily grow the business for 30 years and earnt him the reputation of being the number one life agent to Norwich Union.


In 1993, Geoff’s son, Damien, took over the small general insurance licence and over the years transformed Honan into the thriving global organisation it is known as today.

After working with his father for a number of years, heading up Honan’s Heavy Motor Department, Damien had a vision of his own for Honan Insurance Group, seeing opportunity in diversifying the business into other areas of insurance broking and expanding the business overseas. With the help of Neville Gibson, a respected and renowned leader in the industry, Damien’s vision for Honan soon became a reality.

With guidance from some of the industry’s finest and Damien’s determination and entrepreneurial spirit, Honan experienced consistent growth over the years and managed to hit milestone after milestone.

In 2003 Honan moved interstate and opened the Sydney office, which was a significant step for the business. By this time Honan was heavily involved in corporate and business insurance broking and had established a strong presence in the real estate market. Shortly after, Honan moved from the Camberwell office in Victoria to a new location in Southbank, Melbourne. Over the next couple of years, Honan opened offices in Brisbane, Perth and New Zealand to accommodate rapid growth.

Damien’s goal was always for Honan to evolve into a global organisation. This was achieved in November 2001, when Honan Insurance Group became a member of the Worldwide Broker Network (WBN), the word’s largest network of independent property & casualty brokers and employee benefits consultants, giving Honan the capability to provide a truly integrated global service.

Over the years Honan’s partnership with the WBN strengthened, with Honan solidifying their position as the Risk Partner of Choice in Australia and New Zealand, eventually encompassing the entire Asia Pacific region.

Honan’s global capabilities were further enhanced with the establishment of the Honan Insurance Group (Asia) division in Singapore. Honan Insurance Group (Asia) was officially formed in 2015, following the acquisition of Singaporean broker MACS Insurance Brokers.

MACS Insurance Brokers

Prior to forming part of the Honan brand and becoming a fully owned subsidiary of Honan Insurance Group, MACS Insurance Brokers specialised in general insurance and employee benefits, operating in South East Asia. Established back in 1993 by Sam Tan, MACS initially started out as a joint venture. After many successful years, a large majority of original MACS staff still remain and now make up the team in Honan Asia, ensuring a continuity of service and that MACS’ expertise and local knowledge remains in the brokerage.

Journey Towards Acquisition

When two spirited entrepreneurs cross paths it can be a wonderful thing. Such was the case when Damien first met Sam. Upon meeting one another, a mutual respect and understanding was instantly found, as the two businessmen quickly realised that they shared similar values and held the same view for the future of their businesses. Thus, the journey towards acquisition begun in early 2012, after the fires in their bellies had been ignited once again, fuelled by a notion of what the future might hold.

In 2012 Honan formally entered into a partnership with MACS, and with the approval from the Monetary Authority of Singapore (MAS), Honan was free to increase their equity share.

Honan Asia’s local knowledge and strategic geographical position in Singapore means Honan is well placed and more flexible to move forward on planned initiatives that will contribute to growing market share in Asia.

Through our exclusive alliances with international networks such as the Worldwide Broker Network (WBN), the International Benefits Network (IBN) and The Council of Insurance Agents and Brokers (CIAB), we are able to fully service local clients in international markets and international clients in the Australian market.

It is also through our alliances that we build our local and international relationships, ensuring that Honan Insurance Group maintains its position and regard in the insurance and financial services market place.

We have always felt strongly about partnering with the right organisations and groups, in particular those that share the same passions as we do and work towards improving our community.

Sponsorship is our way of showing appreciation and support, for the organisations and groups that continue to shape our personal and professional lives, as well as the lives of those around us.

We are proud to have been able to provide support and get involved with a number of local organisations and groups, including the Dunbar Rovers Football Club, Doxa Youth, City 2 Surf, Reach Organisation and more.

In October 2018, we launched our refreshed brand. Our new logo brings to life the importance we place on relationships, on delivering bespoke solutions, on constantly challenging and being courageous both for our clients, and ourselves. Whilst we look different–your service or relationship with us won’t change.

Honan has also made some changes at the senior executive level. Andrew Fluitsma was been appointed Chief Executive Officer of Australia and New Zealand and Brad Tymmons as Chief Executive Officer of Asia.

Damien Honan’s role has moved to Group Chief Executive Officer. Both Andrew and Brad have been instrumental in our growth journey and we are excited about the potential they bring to the business.

Click to read more in the Insurance News article.


We welcome the appointment and updates across our Honan leadership: Travis Wendt & Kieran Drum.

We are pleased to announce the appointment of Travis Wendt as the Head of Broking & Carrier Management and Kieran Drum as National Head of Strata. Travis will take charge of managing the group’s property and casualty placements, as well as its cluster and broader insurance supplier relationships. Travis will also work together with Henry Clark, Head of Financial and Professional Risks, on strategic carrier initiatives. Travis’ previous positions include Marsh and Aon, working on complex placements across numerous sectors specialising in energy markets before his move to Honan. Kieran, having joined Honan in 2015, steps up from his former role as Head of Risk Consulting to support Honan’s commitment to providing resources and expertise to the growth and increasing sophistication of strata and property market in Australia. As our Managing Director, Andrew Fluitsma states, “We are heavily involved in the strata and property sectors. Through Honan’s expertise and insight, we are able to leverage marketplace insight/data, strong relationships with insurers and industry bodies to provide best-in-class solutions and expert advice”. Kieran’s previous experience includes Aon, Wills Towers Watson and Suncorp Group. Travis and Kieran will be based in Melbourne.
Large building

Andrew Fluitsma features on Sky News to present on the importance of brokers.

Andrew Fluitsma features on Sky News to present on the importance of brokers. As a Strata Manager it can be hard to keep up to date with every policy change.  Our role as your broker is to help navigate these changes. Earlier this week, our Managing Director Andrew Fluitsma featured on Sky News – Smart Investing and spoke on the value of a broker, especially for Strata. “With the Grenfell Tower and the Lacrosse building in Melbourne, it’s important to detail the way the risk is represented; the exclusions, the understanding of the market cycle, pricing, access to insurance companies, management of claims [and] legally qualified assistance–a lot of this is intermediated through a broker. It is important they select the right broker and see the value of the broker.” Andrew also discusses the importance of having Landlords Insurance and how it's distinguished from Home & Contents cover. Click below to view the segments.

Our new brand and updates to the Honan Senior Executive Team

Last week, we launched our refreshed brand. Our new logo brings to life the importance we place on relationships, on delivering bespoke solutions, on constantly challenging and being courageous both for our clients, and ourselves. Whilst we look different–your service or relationship with us won’t change. Honan has also made some changes at the senior executive level. Andrew Fluitsma has been appointed Chief Executive Officer of Australia and New Zealand and Brad Tymmons as Chief Executive Officer of Asia. Damien Honan's role has moved to Group Chief Executive Officer. Both Andrew and Brad have been instrumental in our growth journey and we are excited about the potential they bring to the business. Click to read more in the Insurance News article.

Growth of our Sydney Strata division

At Honan, we’re passionate about creating a genuine difference for our clients, so we’re proud to welcome three new talented members to our Sydney Strata team. Clem Lwin is one of the most respected brokers in Strata in Sydney and joins us with an overwhelming reputation for customer service and relationship management. Clem's experience in insurance spans across almost two decades. Clem steps into the National Client Manager role. Paul Monsalve joins us as Client Executive and will be responsible for managing a number of client relationships within the portfolio. Paul’s existing client feedback across his ten years experience is a testament to his work ethic, commitment and dedication in placing clients first. Nicole Fairlamb joins the team as Service Executive, with 5 years of prior Strata broking experience. Nicole brings with her a wealth of experience in supporting clients and providing technical support to brokers through day-to-day operations. Nicole is known for her customer service and delivery and will be an excellent asset to our Sydney team. Finally, we welcome back Shelley Thompson, who has returned from maternity leave! We look forward to supporting the momentum behind the team as we continue to see our Strata team grow from strength to strength.
Honan hosts WBN Asia-Pacific Regional Conference

Honan hosts the inaugural WBN Asia-Pacific Regional Conference in Singapore

SINGAPORE Honan were honoured to have hosted the launch of the WBN Asia-Pacific Regional Conference in Singapore on Sunday 10 February 2019. This year marks the inaugural launch of the annual conference, aimed to bring global partners of the network together to strategise on synergies of service. This year’s theme was Navigating the Network, where the delegates explored trends, turning points and topics across the insurance and broker markets within the region. On behalf of WBN, we’d like to thank our sponsors.
  • AIG
  • Zurich
  • Lloyd’s of London (Asia)
  • Beazley Group
  • Aviva
  • AXA
  • Liberty International Underwriters
We look forward to the next conference! Photo from left to right: Tony McHarg from AIG, Francie Starnes from WBN and Damien Honan.
cyber computer server

Your IT security software may not protect you from every cyber risk.

Cyber breaches are unfortunately becoming more common in Australia, with organisations needing to become more vigilant when it comes to protecting their balance sheet and the reputational damage that can be caused by a cyber breach. ASX-listed property valuation firm Landmark White experienced were made aware of a cyber breach in February of this year, forcing the company into a trading halt. The company expects to lose up to $7m in revenue as a result of the breach, costing the CEO Chris Coonan his job as he was forced to resign. The company resumed trading in May, where the share price has tumbled from $0.43 down to $0.26. This case is a timely reminder that companies cannot afford to rely solely on their IT security software in this era of cybercrime. For complete protection, companies need to look towards their insurance broker for guidance on how to manage their cyber risk. For more information, please feel free to contact Dan McCallum at dan.mccallum@honan.com.au or on +61 499 799 131 Source: IT News, https://www.itnews.com.au/news/massive-data-breach-costs-valuer-landmark-white-7m-524716
Eliza White

We welcome Eliza White as Director of Operations - Asia

We welcome Eliza White as Director of Operations - Asia to the Honan team. Eliza will be based in regional head office in Singapore. Eliza joins us from Starr International, bringing with her a strong broker background and experience in risk insurance, underwriting (specialising in the energy and risk sectors), management, analytics, and global insurance. Eliza's appointment marks another important step in our strategic aspirations in Asia-Pacific and will help drive our continued growth and momentum.
Professional & Executive Risks

Rebranded specialty division reflects Honan’s strength in managing professional and executive risks, especially in a challenging market.

PRESS RELEASE Honan Insurance Group’s (Honan) Head of Financial & Professional Risks Henry Clark has announced the specialist department has been rebranded to Professional & Executive Risks to better reflect the group’s strength in expertise, market clout and it’s pro-active approach in supporting clients with market related issues and challenges such as Directors and Officers (D&O) insurance. Commenting further on the announcement Henry Clark said the days of just rolling over the D&O insurance renewal is no longer an option as the sector continues to navigate a very challenging and dynamic market. Insurers applied heavy price increases across-the-board in 2018. This continued into 2019 as the number of claims and reported circumstances exceeded the total insurance premium pool by a significant margin. “D&O is an exceptionally complicated insurance market with carriers responding assertively to claims pressure and continuing growth in securities class actions, litigation and the prospects of further action arising in 2019 and beyond”, said Henry Clark. Once regarded as mainly being applicable to large listed entities, litigation costs arising from D&O exposures are now so great that D&O insurance has become a necessity for many businesses–regardless of size. “The primary driver for the current hardening D&O market is the growth in securities class actions led by opportunistic law firms backed by litigation funders and predictions that further claims pressure will arise from the Hayne Royal Commission, privacy regulation, workplace health and safety and now the Royal Commission into Aged Care Quality and Safety”, continued Henry Clark. “As a result, upward pressure on D&O premiums will continue into 2019 and beyond as insurers leave the market resulting in the current pool becoming inadequate to cover increasing and expensive claims”. This is going to be reality for the foreseeable future affirmed Henry Clark. Although a challenging environment, there is still flexibility in the market, but only if the right messages are communicated – and strategies are needed to demonstrate to insurers that the D&O risk is being properly considered and mitigated. “Honan’s Professional & Executive Risks team works proactively with clients by actively engaging in relevant education and alerting them to the changing insurance environment well in advance of cover renewal. The team then guide them to establish the most appropriate strategy to reduce the impact on premium and coverage.” This includes:
  • Providing Directors, the knowledge and tools to personally engage with senior management to set and manage D&O forecasts and expectations.
  • Working with insureds to be proactive and commence the renewal process early, allowing time to address any surprises or consider strategies which may mitigate premium increases.
  • Examining insurer selection, transparency, relationship management and adequately conveying the client’s individual risk profile in underwriter presentations to help mitigate the prevailing market issues and assist the company to stand apart during this market correction.
The Honan Professional and Executive Risks team specialises in insurance for financial institutions, professional service firms and corporate organisations. The team of experts has decades of experience offering specific industry insight and placement experience for traditional and emerging risks. Issued by Honan Insurance Group    www.honan.com.au Media Enquiries:                  Mr. Joe Perri Joe Perri & Associates Pty Ltd